Chris Fong

604 Harmony Lane

Pleasantville, CA 94588

(925) 555-1234

QUALIFICATION PROFILE

·       Highly accomplished Magazine Advertising Sales Professional with experience in business development, marketing, advertising, account management, strategic planning, and client relationship management.

·       Proven success in managing sales teams and directing daily operations for multimillion-dollar publications.

·       Consistently exceeded sales objectives due to sales expertise.

·       Instrumental in expanding client base, maximizing revenue potential, and increasing client retention levels within highly competitive markets.

·       Comprehensive background in copy writing, marketing collateral development, and presentation creation.

PROFESSIONAL BACKGROUND

Hannon Communications / Group American Spa

1997-2003

REGIONAL SALES MANAGER

Directed sales responsibilities within the organization. Spearheaded business development initiatives. Supervised and trained sales representatives in daily job functions. Developed and introduced new customer service protocols.  

·       Exceeded sales objectives on a regular basis.

·       Played an integral role in increasing sales levels and expanding market share through strategic planning and effective marketing programs.

·       Increased customer retention levels within saturated markets.

Splash Magazine

1997-1999

ADVERTISING DIRECTOR

Managed daily operations within the advertising department. Established advertising goals on a regular basis.

·       Conceptualized and developed strategic marketing and advertising programs, which resulted in increased revenue levels.

·       Led business development and customer expansion efforts, which optimized revenue potential.

National Care Symposium

1996-1997

INTERNET ADVERTISING SALES

Designed a corporate newsletter for publication on the Internet and in hardcopy.

·       Participated in diverse aspects of advertising including designing marketing collateral and creating advertising programs.

·       Cultivated business relationships with customers, which expanded customer base.

Hines Publishing

1992-1996

REGIONAL SALES REPRESENTATIVE

Executed all aspects of sales activities including lead generation, telemarketing, cold calling, and business development.

·       Handled account management initiatives for high profile clientele.

Peterson Publications / Juvenile Diabetes Magazine

1987-1991

REGIONAL SALES MANAGER

Directed sales responsibilities within the assigned territory.  

·       Generated advertising revenue on a daily basis.

EDUCATION

Bachelor of Arts, Public Relations – Wayne State University, Detroit, MI