Sample Resume - Advertising Executive

Sample Resume


Edna D. Putney 1104 Valley View Drive Quincy, MA 02169 (617) 687-6499

Profile

Sales Professional with a demonstrated track record of combining sales and management skills with sound business practices to position employers for long-term growth and profitability. Known for producing results with persuasive communication and negotiation skills. Expert in customer relationship retention, quickly achieving sales goals, and exhibiting a proactive approach to problem solving.

Areas of Experience

• Account Development and Management	• Consultative Sales Management
• Customer Needs Assessment	• Supplier and Customer Relations
• New Product Marketing	• Customer & Account Retention
• Territory Management and Prospecting	• Account Development
• Contract Negotiations (Sales and Labor)	• Leadership Training

Professional Experience

Quincy Daily News, Quincy, MA	2001 - Present
Account Executive
Sold display retail advertising space in designated territory. Maintained business relationships with approximately 170 existing and prospective customers. Created ads for existing customers and initiated speculative ads for prospective and existing customers. Investigated previous customer advertising to determine viable customers to meet sales goals and identify potential customers for new special advertising sections. Crafted proposals and aided customers in developing appropriate marketing campaigns or programs based on their goals. • Regularly achieved and maintained sales quotas as a new sales representative in the retail advertising territory.

JAT Advertising, Boston, MA	1998 - 2001
Account Executive
Efficiently developed customer base through continous networking. Effectively reinstated three key accounts as regular customers. Designed proposals, negotiated prices with key accounts, and coordinated drop shipments to trade shows around the nation. • Introduced a new Customer Loyalty and Sales Initiative effort, which greatly increased company-wide sales and revenue by encouraging the existing customer base to purchase promotional items in bulk quantities for future advertising needs. Execution of the new program required an investment of $8,000, resulting in over 80% increase for individual customer sales orders in 2000.

Crown Transportation, Providence, RI	1997 - 1998
Assistant Terminal Manager
Distributed various bulk products from Massachusetts to Delaware. Instructed new drivers on how to load and unload products in the six-month Mentor Program. Completed training as Assistant Terminal Manager requiring learning two software programs. Performed the duties of Traffic Manager as needed by dispatching and routing deliveries and arranging for maintenance on all company equipment.

KKT Foods, Inc, Providence, RI	1982 - 1997
Driver
Delivered food products to regional grocery stores and restaurants in a five-state area. Completed two 3 year terms as Shop Stewart. Assisted in managing dispatching and routing of deliveries. Selected as Trustee for the employee Pension Plan and contributed in the negotiation process during three Labor Contracts. • Influential in advancing a company-wide Driver-Training Program, offering "internal promotion" opportunities for more than 20 employees over a five-year period (1992-1997). Successfully addressed concerns with the program by designing and implementing effective solutions. The newly formed program increased profitability by reducing employee turnover and training costs.

Education

Williams Community College, Providence, RI
A.A.S., Business Administration

Providence College, Providence, RI
Business Administration Certificate

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